1. Introduction
2. Market Categories
3. Introduction
4. Basics
5. Market Research
6. Are You Ready?
7. Legal
8. Basics
9. Day-to-Day
10. Competition
11. Listing on

5. SETTING UP - Market Research

Market research is necessary to allows you to assess the viability of your business, test any assumptions you have made and to help identify further opportunities.

Market research should not just be conducted at the planning stage, it should be done regularly in order for you to develop business growth strategies, to identify any emerging threats and to help prepare for any other changes in the market for your service.

Market research helps you to:

Identify your target market
Assess your competitors
Position yourself in the market
Develop business strategies
Identify any emerging threats or opportunities

In relation to your competitors, what position in the market will your business hold?

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