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COURSE
1. Introduction
2. Market Categories
SETTING UP
3. Introduction
4. Basics
5. Market Research
6. Are You Ready?
7. Legal
OPERATING
8. Basics
9. Day-to-Day
MARKETING
10. Competition
11. Listing on meetmychef.com

2. Market Categories

The market for catering services can be roughly divided into two main categories: Private and Corporate events.

Private catering services are usually for things like family occasions such as weddings, parties and funerals or even dinner parties for two or more.

Corporate catering services are usually for things like board meetings, functions and award ceremonies; mostly serving Government or other large institutions and businesses.

You may choose to specialise in one or both of these or you may just supply a particular type of food such as cakes or sandwiches.

You will need more than just an ability to produce good food – you’ll also need a good head for business, planning and organisation as well as a flair for marketing.

HOMEWORK
Into what category does your catering service best fit and why?

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Copyright © Chris Parry 2013